From Inclusion to Impact

Our Story

Our story began in 2019 in Ontario with a bold mission: to help local and global organizations not just talk about inclusion, but live it. With Diversio, we gave leaders the tools to measure and act on belonging and fairness.

Now, we’re amplifying that mission.

At Optimo, we believe people are your most powerful asset — and unlocking their full potential starts with better tools, deeper insights, and stronger leadership.

We created Optimo to solve the biggest challenges facing HR and business leaders today: retaining top talent, empowering managers, and proving the ROI of people programs. Too often, organizations are forced to work with fragmented systems, limited visibility into key metrics, and a lack of support for employee development. We built Optimo to change that.

Your culture. Your impact.

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Our Mission at Optimo

Our Mission at Optimo

Our Mission at Optimo

Most platforms stop at diagnosis. Optimo enables action — helping HR & people leaders scale development, strengthen team dynamics, and retain top performers with measurable ROI.

We believe culture change doesn’t come from top-down mandates or one-off trainings. It happens when teams are given the right tools to grow, embedded in their daily workflow.

Three core principles:

  • Daily feedback loops — not just yearly surveys

  • Actionable nudges — not just abstract insights

  • Manager-led change — not just HR-led initiatives

Most platforms stop at diagnosis. Optimo enables action — helping HR & people leaders scale development, strengthen team dynamics, and retain top performers with measurable ROI.

We believe culture change doesn’t come from top-down mandates or one-off trainings. It happens when teams are given the right tools to grow, embedded in their daily workflow.

Three core principles:

  • Daily feedback loops — not just yearly surveys

  • Actionable nudges — not just abstract insights

  • Manager-led change — not just HR-led initiatives

Most platforms stop at diagnosis. Optimo enables action — helping HR & people leaders scale development, strengthen team dynamics, and retain top performers with measurable ROI.

We believe culture change doesn’t come from top-down mandates or one-off trainings. It happens when teams are given the right tools to grow, embedded in their daily workflow.

Three core principles:

  • Daily feedback loops — not just yearly surveys

  • Actionable nudges — not just abstract insights

  • Manager-led change — not just HR-led initiatives

Laura McGee

Laura McGee

Laura McGee

Founder & CEO, Diversio

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People First

Motivation & inclusion are the multipliers that turn engagement into performance.

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People First

Motivation & inclusion are the multipliers that turn engagement into performance.

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People First

Motivation & inclusion are the multipliers that turn engagement into performance.

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People First

Motivation & inclusion are the multipliers that turn engagement into performance.

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Data Forward

AI-powered analysis connects culture signals to business outcomes in real time.

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Data Forward

AI-powered analysis connects culture signals to business outcomes in real time.

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Data Forward

AI-powered analysis connects culture signals to business outcomes in real time.

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Data Forward

AI-powered analysis connects culture signals to business outcomes in real time.

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Results Driven

Measurable ROI on retention, engagement, and productivity.

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Results Driven

Measurable ROI on retention, engagement, and productivity.

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Results Driven

Measurable ROI on retention, engagement, and productivity.

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Results Driven

Measurable ROI on retention, engagement, and productivity.

Our Mission at Optimo

The world of work is changing—so should your approach to managing people. HR teams are under pressure to reduce attrition, increase engagement, and demonstrate impact. But without access to integrated data and actionable insights, even the best HR strategies can fall flat.

Optimo was built to bridge that gap.

We provide organizations with a centralized solution that highlights risks like turnover or disengagement, connects the dots between people data and business performance, and empowers leaders at all levels to act—before it’s too late.

I’m proud to see how stronger, more connected teams come to life when businesses invest in their people. Together, we can turn challenges into opportunities and help your teams feel great about what’s ahead.

Laura McGee

Founder & CEO, Diversio