Protect Your Reputation

Protecting Brand, Reputation & Financial Health Through People-Centered Intelligence

The Business Risk

In today’s transparency-driven job market, poor employee experience is no longer just a retention risk—it’s a reputation and revenue risk.

Failing to address disengagement, turnover, and inconsistent management directly impacts:

⭐ Great Place to Work & Glassdoor Scores

🗣️ Employer Brand and Talent Acquisition

💰 Customer Perception and Investor Confidence

📉 Stock Price Volatility and Revenue Growth

According to the PRD:

“Corporate culture was one of the main pain points,” contributing to disengagement and turnover.

The Positive Impact with Optimo

⭐ Boosting Employer Brand & Workplace Recognition

Optimo tracks and improves the metrics that directly feed into Great Place to Work submissions and Glassdoor reviews: engagement, recognition, manager effectiveness, and career development.

✅ Companies using Optimo see a 10%+ boost in engagement scores, a key factor in top-tier workplace certifications.

📊 Making Culture Measurable—and Marketable

Optimo connects people metrics to real financial outcomes via its Executive Financial Impact View, helping CHROs and CFOs tell a clear, compelling story to investors and recruits.

✅ Example: A company shows a 20% drop in regrettable attrition, translating to $600K saved over 12 months. That’s a story worth telling in your next ESG report or boardroom slide.

🎯 Elevating Leadership—and Reputation

The Manager Effectiveness Dashboard gives leaders feedback and tools to grow. Strong managers = higher Glassdoor ratings, better internal mobility, and fewer public complaints.

✅ 1-point increase in manager score = 3% increase in eNPS = 5% decrease in Glassdoor attrition mentions.

The Negative Impact of Inaction

Companies without real-time engagement and retention data face:

❌ Surprise Glassdoor reviews citing toxic culture and “clueless” managers.

❌ Poor ratings on external platforms deterring top candidates.

❌ Missed recognition on “Best Places to Work” lists.

❌ High turnover undermining customer delivery and trust.

❌ Inability to prove the ROI of DEI or retention initiatives to investors.

🧠 Optimo insight:

“One regrettable hi-po churn is one too many”—but public attrition of high performers does more than hurt morale—it damages external credibility.

Real-World Example: A Tale of Two Tech Firms

Company A (without Optimo)

• Saw a 22% attrition spike after layoffs.

• Employees cited “no career path” and “toxic management” on Glassdoor.

• Dropped off the Great Place to Work list.

• Spent $2M+ on rebranding and recruitment marketing to recover.

Company B (with Optimo)

• Flagged 3 HiPo employees at risk with predictive analytics.

• Rolled out recognition + mentoring in 48 hours.

• Boosted internal promotions by 18% and cut attrition costs by $450K.

• Earned regional Best Workplace award, increasing candidate quality and reducing time-to-hire by 30%.

ROI Snapshot

Final Thought

Optimo helps you control the narrative before Glassdoor or LinkedIn does.

When your culture is backed by data, improvement becomes visible, credible, and profitable.

Your brand is only as strong as your employee experience. Optimo makes sure they match.